milton glaser’s ten things i’ve learned
good guidance for all of the dreamers.
The Market for Messages
It’s not about the number of people you reach any more. It’s about how your message resonates with those you reach, and how many of those pass it on to others. (Why Social Media is Such a Challenge)
Word. I think the jargon kills people, even those who know it well. KISS: keep it simple, silly. Bring it back to mission and have a valuable message.
How to Write a Mission Statement That Isn’t Dumb | Fast Company
What I love most about this article is that it says up front: forget the words. I spend my life turning meh words into poetry, but the idea has to be there. Say it simply first, and then make it powerful.
Leave the wordsmithing to the pros!
The only way to get anything done worth doing is to take risks. (via The Bad Pitch Blog: Have Balls; Mortgage Will Follow!)
How to Ask a (Near) Stranger for a Favor
File under “common sense isn’t” - I’m forever amazed that this stuff has to be explained, but glad someone is doing it so succinctly.
How to Pitch a Story
The least-understood part of any communications job. No one gets why you can’t just get great national coverage everytime a Board member sneezes.
Time Management Talk
I am in awe of the collection of ideas and guidelines here.
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Manage the top line: your strategy, your people, and your products, and the bottom line will follow.
Steve Jobs
Getting Things Done with Workflows and Quadrants
This wallpaper will replace no fewer than 30 Post-It notes I have stuck all around my workspace to remind me of the need to prioritize, think long-term, and work smarter (not harder).
